El Pato vs Contadina · Bay Area shelf head-to-head
El Pato and Contadina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Contadina carries more Brand PowerContadina is in more Bay Area grocersContadina fields the deeper lineupEl Pato sits further up the premium end
El Pato
Contadina
22
brand power
31
6
products
16
4
categories
3
4
subcategories
6
6
grocers
9
25.0¢
price per oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Pato▭ Contadina
Distribution · 30% of score25·38
E
C
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Pato
only Contadina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Pato · 0
no exclusive doors — everywhere El Pato is, Contadina is too.
only Contadina · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Pato · Contadina