Ellenos vs Siggi's · Bay Area shelf head-to-head
Ellenos and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineupEllenos sits further up the premium end
Ellenos
Siggi's
37
brand power
59
14
products
55
1
categories
3
1
subcategories
6
10
grocers
18
75.7¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ellenos▭ Siggi's
Distribution · 30% of score42·75
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ellenos
no top category Siggi's doesn’t also play in.
only Siggi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ellenos · 1
only Siggi's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ellenos · Siggi's
