Elsa vs Colavita · Bay Area shelf head-to-head
Elsa and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Colavita carries more Brand PowerColavita is in more Bay Area grocersColavita fields the deeper lineupElsa sits further up the premium end
Elsa
Colavita
15
brand power
32
2
products
15
1
categories
5
1
subcategories
7
8
grocers
9
$3.19
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elsa▭ Colavita
Distribution · 30% of score33·38
E
C
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elsa
no top category Colavita doesn’t also play in.
only Colavita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elsa · 2
only Colavita · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elsa · Colavita
