Embasa vs La Costeña · Bay Area shelf head-to-head
Embasa and La Costeña, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Embasa carries more Brand PowerEmbasa is in more Bay Area grocersLa Costeña fields the deeper lineup
Embasa
La Costeña
41
brand power
34
11
products
18
3
categories
5
4
subcategories
8
14
grocers
7
43.0¢
price per oz
31.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Embasa▭ La Costeña
Distribution · 30% of score58·29
E
L
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score60·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
E
<1% of shelf
only Embasa
only La Costeña
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Embasa · La Costeña
