Enjoy Life Foods vs Ghirardelli · Bay Area shelf head-to-head
Enjoy Life Foods and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Enjoy Life Foods
Ghirardelli
25
brand power
67
4
products
69
2
categories
7
2
subcategories
9
11
grocers
19
$1.22
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enjoy Life Foods▭ Ghirardelli
Distribution · 30% of score46·79
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy1 vs 36 SKUs
<1% of shelf
only Enjoy Life Foods
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Enjoy Life Foods · 2
only Ghirardelli · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enjoy Life Foods · Ghirardelli
