Entenmann's vs Flax4life · Bay Area shelf head-to-head
Entenmann's and Flax4life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Flax4life is in more Bay Area grocersFlax4life sits further up the premium end
Entenmann's
Flax4life
43
brand power
42
15
products
13
4
categories
2
5
subcategories
2
6
grocers
11
86.0¢
price per item
$2.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Flax4life
Distribution · 30% of score25·46
E
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flax4life
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Flax4life
