Eos vs Dr. Bronner's · Bay Area shelf head-to-head
Eos and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupEos sits further up the premium end
Eos
Dr. Bronner's
13
brand power
68
2
products
91
1
categories
9
1
subcategories
12
1
grocers
17
$19.90
avg price
$12.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eos▭ Dr. Bronner's
Distribution · 30% of score4·71
E
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eos
no top category Dr. Bronner's doesn’t also play in.
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eos · Dr. Bronner's
