Equal Exchange vs Wild Orchard · Bay Area shelf head-to-head
Equal Exchange and Wild Orchard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equal Exchange carries more Brand PowerEqual Exchange is in more Bay Area grocersEqual Exchange fields the deeper lineupWild Orchard sits further up the premium end
Equal Exchange
Wild Orchard
53
brand power
25
43
products
20
8
categories
1
14
subcategories
2
12
grocers
1
$1.52
price per item
$9.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal Exchange▭ Wild Orchard
Distribution · 30% of score50·4
W
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equal Exchange
only Wild Orchard
no top category Equal Exchange doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal Exchange · Wild Orchard
