Ethan's vs Heinz · Bay Area shelf head-to-head
Ethan's and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineupEthan's sits further up the premium end
Ethan's
Heinz
12
brand power
58
4
products
42
1
categories
5
1
subcategories
13
2
grocers
16
$4.82
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethan's▭ Heinz
Distribution · 30% of score8·67
E
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethan's
no top category Heinz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethan's · 0
no exclusive doors — everywhere Ethan's is, Heinz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethan's · Heinz
