Ethel's Baking Co vs Sweet Sydneys · Bay Area shelf head-to-head
Ethel's Baking Co and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerSweet Sydneys is in more Bay Area grocersSweet Sydneys sits further up the premium end
Ethel's Baking Co
Sweet Sydneys
28
brand power
33
10
products
11
3
categories
4
5
subcategories
6
3
grocers
5
$7.35
avg price
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Sweet Sydneys
Distribution · 30% of score13·21
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
no top category Sweet Sydneys doesn’t also play in.
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ethel's Baking Co · 3
only Sweet Sydneys · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Sweet Sydneys
