Eureka Tortilla vs La Tortilla Factory · Bay Area shelf head-to-head
Eureka Tortilla and La Tortilla Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineupEureka Tortilla sits further up the premium end
Eureka Tortilla
La Tortilla Factory
25
brand power
53
8
products
24
1
categories
3
2
subcategories
7
6
grocers
18
92.8¢
price per oz
67.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eureka Tortilla▭ La Tortilla Factory
Distribution · 30% of score25·75
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eureka Tortilla
no top category La Tortilla Factory doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eureka Tortilla · 1
only La Tortilla Factory · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eureka Tortilla · La Tortilla Factory
