Euroclassic vs Pretzilla · Bay Area shelf head-to-head
Euroclassic and Pretzilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pretzilla is in more Bay Area grocersEuroclassic sits further up the premium end
Euroclassic
Pretzilla
29
brand power
28
9
products
7
3
categories
2
5
subcategories
2
7
grocers
10
78.7¢
price per oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Euroclassic▭ Pretzilla
Distribution · 30% of score29·42
E
P
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Euroclassic · 3
only Pretzilla · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Euroclassic · Pretzilla