European Gourmet Bakery vs Betty Crocker · Bay Area shelf head-to-head
European Gourmet Bakery and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
European Gourmet Bakery
Betty Crocker
0
brand power
66
4
products
106
2
categories
7
1
grocers
12
$5.49
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ European Gourmet Bakery▭ Betty Crocker
Distribution · 30% of score4·50
E
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only European Gourmet Bakery
no top category Betty Crocker doesn’t also play in.
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only European Gourmet Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: European Gourmet Bakery · Betty Crocker