Everett And Jones vs Kinder's · Bay Area shelf head-to-head
Everett And Jones and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineup
Everett And Jones
Kinder's
14
brand power
60
3
products
96
1
categories
6
1
subcategories
15
6
grocers
14
52.4¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everett And Jones▭ Kinder's
Distribution · 30% of score25·58
E
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everett And Jones
no top category Kinder's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everett And Jones · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everett And Jones · Kinder's
