Evergreen vs Kellogg's Eggo · Bay Area shelf head-to-head
Evergreen and Kellogg's Eggo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kellogg's Eggo carries more Brand PowerKellogg's Eggo is in more Bay Area grocersKellogg's Eggo fields the deeper lineupEvergreen sits further up the premium end
Evergreen
Kellogg's Eggo
37
brand power
48
13
products
22
3
categories
2
3
subcategories
3
8
grocers
13
84.7¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergreen▭ Kellogg's Eggo
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergreen
only Kellogg's Eggo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evergreen · 3
only Kellogg's Eggo · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergreen · Kellogg's Eggo
