Everyone vs The Honest Company · Bay Area shelf head-to-head
Everyone and The Honest Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupThe Honest Company sits further up the premium end
Everyone
The Honest Company
64
brand power
39
49
products
7
5
categories
4
9
subcategories
5
6
grocers
4
90.0¢
price per fl oz
$1.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyone▭ The Honest Company
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care21 vs 2 SKUs
3% of shelf
only Everyone
only The Honest Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everyone · 3
only The Honest Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyone · The Honest Company
