Evol vs Just Egg · Bay Area shelf head-to-head
Evol and Just Egg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Egg carries more Brand PowerJust Egg is in more Bay Area grocersEvol fields the deeper lineup
Evol
Just Egg
35
brand power
43
16
products
5
4
categories
5
5
subcategories
5
6
grocers
17
78.1¢
price per oz
68.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evol▭ Just Egg
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast1 vs 1 SKUs
1% of shelf
only Evol
only Just Egg
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Evol · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evol · Just Egg
