Evolution Fresh vs Private Label · Bay Area shelf head-to-head
Evolution Fresh and Private Label, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineup
Evolution Fresh
Private Label
54
brand power
15
53
products
3
4
categories
2
13
subcategories
3
15
grocers
2
$7.71
avg price
$4.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Private Label
Distribution · 30% of score63·8
P
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Private Label
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Private Label