Evolution Fresh vs Zevia · Bay Area shelf head-to-head
Evolution Fresh and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh sits further up the premium end
Evolution Fresh
Zevia
54
brand power
48
53
products
51
4
categories
4
13
subcategories
9
15
grocers
10
36.9¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Zevia
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages3 vs 6 SKUs
1% of shelf
only Evolution Fresh
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evolution Fresh · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Zevia
