Fairlife vs Lactaid · Bay Area shelf head-to-head
Fairlife and Lactaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lactaid carries more Brand PowerLactaid is in more Bay Area grocersLactaid fields the deeper lineupFairlife sits further up the premium end
Fairlife
Lactaid
32
brand power
57
7
products
27
2
categories
5
9
grocers
14
16.7¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fairlife▭ Lactaid
Distribution · 30% of score38·58
F
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fairlife
only Lactaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fairlife · 2
only Lactaid · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fairlife · Lactaid
