Fairlife vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
Fairlife and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosa Brothers Milk Co. carries more Brand PowerFairlife is in more Bay Area grocersRosa Brothers Milk Co. fields the deeper lineupRosa Brothers Milk Co. sits further up the premium end
Fairlife
Rosa Brothers Milk Co.
32
brand power
43
7
products
26
2
categories
5
2
subcategories
10
9
grocers
6
16.7¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fairlife▭ Rosa Brothers Milk Co.
Distribution · 30% of score38·25
F
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fairlife
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fairlife · 6
only Rosa Brothers Milk Co. · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fairlife · Rosa Brothers Milk Co.