Fancy Feast vs Wellness · Bay Area shelf head-to-head
Fancy Feast and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineupWellness sits further up the premium end
Fancy Feast
Wellness
57
brand power
53
102
products
53
1
categories
3
2
subcategories
4
14
grocers
13
64.5¢
price per oz
88.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Feast▭ Wellness
Distribution · 30% of score58·54
F
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Feast
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fancy Feast · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Feast · Wellness
