Fangst vs Matiz · Bay Area shelf head-to-head
Fangst and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineupFangst sits further up the premium end
Fangst
Matiz
28
brand power
60
17
products
28
2
categories
7
3
subcategories
15
3
grocers
17
$12.20
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fangst▭ Matiz
Distribution · 30% of score13·71
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fangst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fangst · 0
no exclusive doors — everywhere Fangst is, Matiz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fangst · Matiz