Fast Fixin vs Perdue · Bay Area shelf head-to-head
Fast Fixin and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue is in more Bay Area grocersPerdue fields the deeper lineupPerdue sits further up the premium end
Fast Fixin
Perdue
11
brand power
51
2
products
29
1
categories
6
1
subcategories
10
1
grocers
6
$7.99
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fast Fixin▭ Perdue
Distribution · 30% of score4·25
F
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fast Fixin
no top category Perdue doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fast Fixin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fast Fixin · Perdue
