Ferrero Rocher vs Ghirardelli · Bay Area shelf head-to-head
Ferrero Rocher and Ghirardelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ferrero Rocher
Ghirardelli
26
brand power
67
15
products
69
2
categories
7
3
subcategories
9
8
grocers
19
90.4¢
price per item
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrero Rocher▭ Ghirardelli
Distribution · 30% of score33·79
F
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrero Rocher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferrero Rocher · 0
no exclusive doors — everywhere Ferrero Rocher is, Ghirardelli is too.
only Ghirardelli · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrero Rocher · Ghirardelli
