Fever-tree vs Nixie · Bay Area shelf head-to-head
Fever-tree and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree sits further up the premium end
Fever-tree
Nixie
63
brand power
56
43
products
43
5
categories
3
9
subcategories
5
20
grocers
19
30.4¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Nixie
Distribution · 30% of score83·79
carried in 20 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water3 vs 22 SKUs
only Fever-tree
only Nixie
no top category Fever-tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Nixie
