Fever-tree vs Olipop · Bay Area shelf head-to-head
Fever-tree and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop is in more Bay Area grocersFever-tree sits further up the premium end
Fever-tree
Olipop
63
brand power
62
43
products
44
5
categories
3
9
subcategories
4
20
grocers
22
30.4¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Olipop
Distribution · 30% of score83·92
carried in 20 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages4 vs 4 SKUs
only Fever-tree
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Olipop
