Fever-tree vs Q Mixers · Bay Area shelf head-to-head
Fever-tree and Q Mixers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Fever-tree
Q Mixers
63
brand power
60
43
products
27
5
categories
5
9
subcategories
7
20
grocers
14
30.4¢
price per fl oz
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Q Mixers
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cocktail Mixers2 vs 3 SKUs
only Q Mixers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fever-tree · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Q Mixers
