Fever-tree vs Reed’s · Bay Area shelf head-to-head
Fever-tree and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Fever-tree
Reed’s
63
brand power
41
43
products
19
5
categories
2
9
subcategories
4
20
grocers
13
30.4¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Reed’s
Distribution · 30% of score83·54
carried in 20 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fever-tree
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fever-tree · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Reed’s
