Field Day vs Town House · Bay Area shelf head-to-head
Field Day and Town House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Field Day
Town House
58
brand power
0
120
products
3
42
categories
2
12
grocers
1
$6.10
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Town House
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Day
only Town House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Town House