Fieldwork vs Lagunitas · Bay Area shelf head-to-head
Fieldwork and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineupLagunitas sits further up the premium end
Fieldwork
Lagunitas
25
brand power
44
6
products
18
2
categories
4
4
grocers
11
$14.00
avg price
$10.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fieldwork▭ Lagunitas
Distribution · 30% of score17·46
F
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fieldwork
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fieldwork · 0
no exclusive doors — everywhere Fieldwork is, Lagunitas is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fieldwork · Lagunitas