Filema vs Graza · Bay Area shelf head-to-head
Filema and Graza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graza carries more Brand PowerGraza is in more Bay Area grocersGraza fields the deeper lineup
Filema
Graza
9
brand power
57
2
products
23
1
categories
4
1
subcategories
6
1
grocers
18
$10.99
avg price
$16.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filema▭ Graza
Distribution · 30% of score4·75
F
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filema
no top category Graza doesn’t also play in.
only Graza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filema · 0
no exclusive doors — everywhere Filema is, Graza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filema · Graza