Fillo's vs Seapoint Farms · Bay Area shelf head-to-head
Fillo's and Seapoint Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapoint Farms carries more Brand PowerSeapoint Farms is in more Bay Area grocersFillo's sits further up the premium end
Fillo's
Seapoint Farms
34
brand power
43
14
products
12
3
categories
2
6
subcategories
3
9
grocers
17
67.6¢
price per oz
53.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fillo's▭ Seapoint Farms
Distribution · 30% of score38·71
F
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fillo's
only Seapoint Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fillo's · 2
only Seapoint Farms · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fillo's · Seapoint Farms