Filthy vs Distributed Consumables · Bay Area shelf head-to-head
Filthy and Distributed Consumables, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Distributed Consumables carries more Brand PowerDistributed Consumables is in more Bay Area grocersDistributed Consumables fields the deeper lineup
Filthy
Distributed Consumables
32
brand power
38
10
products
13
5
categories
8
4
grocers
10
$1.33
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filthy▭ Distributed Consumables
Distribution · 30% of score17·42
F
D
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filthy
only Distributed Consumables
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filthy · 1
only Distributed Consumables · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filthy · Distributed Consumables
