Fine & Raw vs Unreal · Bay Area shelf head-to-head
Fine & Raw and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersFine & Raw fields the deeper lineupFine & Raw sits further up the premium end
Fine & Raw
Unreal
38
brand power
58
51
products
25
3
categories
4
3
grocers
21
$3.70
price per oz
$2.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fine & Raw▭ Unreal
Distribution · 30% of score13·88
F
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fine & Raw
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fine & Raw · 0
no exclusive doors — everywhere Fine & Raw is, Unreal is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fine & Raw · Unreal
