Fiorucci vs Columbus · Bay Area shelf head-to-head
Fiorucci and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineup
Fiorucci
Columbus
38
brand power
60
9
products
40
4
categories
6
5
subcategories
13
9
grocers
16
$1.86
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fiorucci▭ Columbus
Distribution · 30% of score38·67
F
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fiorucci
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fiorucci · 2
only Columbus · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fiorucci · Columbus
