Fire Season vs Heinz · Bay Area shelf head-to-head
Fire Season and Heinz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heinz carries more Brand PowerHeinz is in more Bay Area grocersHeinz fields the deeper lineupFire Season sits further up the premium end
Fire Season
Heinz
15
brand power
58
2
products
42
1
categories
5
1
subcategories
13
5
grocers
16
$1.73
price per oz
41.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fire Season▭ Heinz
Distribution · 30% of score21·67
F
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fire Season
no top category Heinz doesn’t also play in.
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fire Season · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fire Season · Heinz