Firebrand Breads vs Izzio Artisan Bakery · Bay Area shelf head-to-head
Firebrand Breads and Izzio Artisan Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerIzzio Artisan Bakery is in more Bay Area grocersFirebrand Breads sits further up the premium end
Firebrand Breads
Izzio Artisan Bakery
59
brand power
32
17
products
15
5
categories
1
9
subcategories
4
5
grocers
6
49.9¢
price per oz
34.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firebrand Breads▭ Izzio Artisan Bakery
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebrand Breads
only Izzio Artisan Bakery
no top category Firebrand Breads doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firebrand Breads · 4
only Izzio Artisan Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firebrand Breads · Izzio Artisan Bakery
