Firstmate vs The Honest Kitchen · Bay Area shelf head-to-head
Firstmate and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firstmate
no top category The Honest Kitchen doesn’t also play in.
only The Honest Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Firstmate is, The Honest Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firstmate · The Honest Kitchen
