Fishwife vs Conservas Ortiz · Bay Area shelf head-to-head
Fishwife and Conservas Ortiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Fishwife
Conservas Ortiz
54
brand power
40
28
products
12
3
categories
1
6
subcategories
3
15
grocers
13
$3.78
price per oz
$3.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Conservas Ortiz
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Conservas Ortiz
no top category Fishwife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fishwife · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Conservas Ortiz
