Fishwife vs Island Trollers · Bay Area shelf head-to-head
Fishwife and Island Trollers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Fishwife
Island Trollers
54
brand power
11
28
products
6
3
categories
2
6
subcategories
2
15
grocers
3
$3.78
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Island Trollers
Distribution · 30% of score63·13
I
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Island Trollers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Island Trollers