Fishwife vs Miss Can · Bay Area shelf head-to-head
Fishwife and Miss Can, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersFishwife fields the deeper lineup
Fishwife
Miss Can
54
brand power
26
28
products
21
3
categories
1
6
subcategories
2
15
grocers
1
$12.50
avg price
$13.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Miss Can
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
only Miss Can
no top category Fishwife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Miss Can