Fishwife vs Safe Catch · Bay Area shelf head-to-head
Fishwife and Safe Catch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch is in more Bay Area grocersFishwife fields the deeper lineupFishwife sits further up the premium end
Fishwife
Safe Catch
54
brand power
50
28
products
23
3
categories
3
6
subcategories
7
15
grocers
18
$3.78
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Safe Catch
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood3 vs 3 SKUs
only Fishwife
only Safe Catch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fishwife · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Safe Catch
