Florida Crystals vs India Tree · Bay Area shelf head-to-head
Florida Crystals and India Tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupIndia Tree sits further up the premium end
Florida Crystals
India Tree
17
brand power
56
2
products
45
1
categories
10
2
subcategories
17
5
grocers
14
20.6¢
price per oz
$2.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Florida Crystals▭ India Tree
Distribution · 30% of score21·58
F
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Florida Crystals
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Florida Crystals · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Florida Crystals · India Tree