Florida's Natural vs Voila · Bay Area shelf head-to-head
Florida's Natural and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Florida's Natural is in more Bay Area grocersVoila fields the deeper lineupVoila sits further up the premium end
Florida's Natural
Voila
39
brand power
41
18
products
35
2
categories
3
5
subcategories
11
12
grocers
5
14.1¢
price per fl oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Florida's Natural▭ Voila
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
only Florida's Natural
no top category Voila doesn’t also play in.
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Florida's Natural · Voila
