Flour + Water vs Rummo · Bay Area shelf head-to-head
Flour + Water and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupFlour + Water sits further up the premium end
Flour + Water
Rummo
32
brand power
51
6
products
29
2
categories
2
5
subcategories
15
11
grocers
15
54.8¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour + Water▭ Rummo
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour + Water
only Rummo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flour + Water · 1
only Rummo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour + Water · Rummo
