Floura vs Pure Organic · Bay Area shelf head-to-head
Floura and Pure Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pure Organic is in more Bay Area grocersFloura fields the deeper lineupFloura sits further up the premium end
Floura
Pure Organic
22
brand power
18
10
products
4
2
categories
2
1
grocers
4
$3.89
avg price
$13.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Floura▭ Pure Organic
Distribution · 30% of score4·17
F
P
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Floura
only Pure Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Floura · 1
only Pure Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Floura · Pure Organic
