Floura vs That’s It · Bay Area shelf head-to-head
Floura and That’s It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
That’s It carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineupFloura sits further up the premium end
Floura
That’s It
22
brand power
39
10
products
22
2
categories
2
2
subcategories
3
1
grocers
12
$2.43
price per oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Floura▭ That’s It
Distribution · 30% of score4·50
F
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Floura
only That’s It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Floura · 0
no exclusive doors — everywhere Floura is, That’s It is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Floura · That’s It