Follow Your Heart vs Hellmann's · Bay Area shelf head-to-head
Follow Your Heart and Hellmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineup
Follow Your Heart
Hellmann's
52
brand power
26
24
products
16
3
categories
1
4
subcategories
1
17
grocers
2
$8.29
avg price
$7.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Hellmann's
Distribution · 30% of score71·8
H
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Follow Your Heart
only Hellmann's
no top category Follow Your Heart doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Hellmann's