FOND Bone Broth vs Bare Bones · Bay Area shelf head-to-head
FOND Bone Broth and Bare Bones, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
FOND Bone Broth carries more Brand PowerBare Bones is in more Bay Area grocersFOND Bone Broth fields the deeper lineup
FOND Bone Broth
Bare Bones
44
brand power
21
27
products
6
4
categories
1
1
grocers
3
$15.99
avg price
$10.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ FOND Bone Broth▭ Bare Bones
Distribution · 30% of score4·13
F
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only FOND Bone Broth
only Bare Bones
no top category FOND Bone Broth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only FOND Bone Broth · 1
only Bare Bones · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: FOND Bone Broth · Bare Bones
